3G.com was founded in 1999 “to develop the most power-efficient baseband 3G chip.” In March 2000, the company secured $5+ million in second round funding led by Carphone Warehouse, resulting in a $30 million valuation. Also participating were Koor Industries, F.I.B.I. Investment House, STI Ventures and Technoloplast Technologies as well as private investors.

In November 2000, 3G.com secured $13 million in third round funding from Carphone Warehouse, SFKT (Shrem-Fudim-Kelner Technologies), Alon (a Jupiter International PLC fund) and STAR Ventures among others, resulting in a post money valuation of $65 million.

3G.com has raised $20 million to date. The company has sufficient funding to operate for 18 - 20 months, however it may seek $35 - $40 million to develop other chipsets and to increase its marketing and after sales support. 3G.com has design centers in Israel and Zurich and maintains an active presence in the UK and the US. The company has 50 employees, many of whom hold PhD’s and master degrees.

3G.com is developing a high bit rate 3G-baseband chip capable of providing near-LAN capabilities for 3G handheld devices. 3G.com’s design methodology employs a Parallel Computation Approach (PCATM), which is claimed to consume a fraction of the power of traditional implementations. PCA will be used for real-time functions requiring heavy computation tasks. PCATM reduces power requirements, reduces radio noise, improves radio performance, and maximizes throughput.

The Parallel Computation Configurable Approach (PC2 TM) defines a set of architecture related provisions made so changes in the standard can be accommodated either by the on-chip ARM processor or by unique hardware structures accommodating standard modifications, parameter fine tuning, and different systems. At CeBIT (Hanover Germany, March 13th – 20th) the company plans to release additional product features and product lines, as well as announcing strategic partnerships.

Menachem Kenan, CEO and Chairman (co-founder and CEO of a wireless spread-spectrum company specializing in SCADA and co-founder of an ATM switch company)

Alex Lax, CTO (22 years in the industry, including 8 years developing ICs and radio products and a long career of chairmanship of wireless committees in ETSI)

Yoav Lavi, EVP of R&D (previously built and managed the VLSI design center of Tower Semi, led the architecture work of the CARMEL DSP core under a project for SIEMENS, founded Simulog and co-founded National Semi Israel.)

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